CPM, per post and retainer campaigns
The three ways a campaign can pay, with worked examples.
CPM (per 1,000 views)
The campaign pays a rate for every full 1,000 views, set per platform. Brands can add a minimum payout (a clip earns nothing until it reaches it) and a maximum payout per clip.
| Views | Rate | Minimum | Maximum | Clip earns |
|---|---|---|---|---|
| 8,400 | $1.50/1K | $5 | $150 | $12.00 |
| 2,900 | $1.50/1K | $5 | $150 | $0 (below the minimum) |
| 186,000 | $1.50/1K | $5 | $150 | $150.00 (capped) |
Per post
A flat fee for each approved post that reaches the campaign's minimum views within 7 days. If it does not reach them, the fee stays in the budget.
Retainer
A fixed amount per cycle (weekly, every two weeks or monthly) for an agreed number of approved posts. Brands choose pro rata (you are paid for the share of posts you delivered) or all or nothing (you are paid only when every post is delivered).
The rate shown when you submit a clip is locked for that clip. Later changes only apply to new clips.
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