Choosing rates and a budget
How much to spend, what rate to set and how caps protect your budget.
Start with the budget
The minimum is $1,000. Many brands start there for a first test, see which clips and platforms work, then top up.
Pick a rate per platform
Rates between $0.50 and $3 per 1,000 views are common. Higher rates attract more creators and better editors; lower rates stretch the budget further. You can set a different rate for each platform.
Use a minimum and a maximum
- A minimum payout means small clips earn nothing until they reach it, which keeps the queue focused on clips that travel.
- A maximum payout caps what one clip can cost, so a single viral clip cannot spend the whole budget.
What happens when the budget runs out
The campaign pauses, leaves Discover and stops taking new clips. Top up and it resumes; clips that were still earning are paid the rest on the next reading.
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