Creators

How your earnings are calculated

Pending, available and withdrawn, and the formula behind every credit.

Updated ·1 min read

The formula for CPM clips

Earned = full thousands of views x the rate, capped at the maximum payout. A clip counts as zero until it reaches the minimum payout. The rate, minimum and maximum are locked when you submit.

When money is credited

  • Before approval your clip shows an estimate as Pending. Nothing is credited yet.
  • On approval, everything the clip has earned so far is credited at once.
  • For the next 7 days, each new reading credits the extra views.
  • Each credit becomes available to withdraw straight away.

Fees

You keep everything you earn: the creator fee is 0%. The brand pays its platform fee on top.

When a campaign runs out of budget

If the budget cannot cover a credit, we credit what fits and pause the campaign. When the brand tops up, the next reading pays the rest.

Where to see it

Each clip has a payout panel with the total earned, fees, what you received and a timeline of every credit. Your earnings page adds them up.

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