Disclosing paid clips

You are paid to post, so every campaign clip is advertising. Viewers must be able to tell before they engage with it.

What to do on every clip

• Put #ad or "Paid partnership with Brand" at the start of the caption, before any other hashtags.
• Add an on screen label such as "Ad" in the first seconds of the video.
• Turn on the platform's paid partnership or branded content setting where it exists.
• If you speak in the video, say it is an ad near the start.

What does not count

• #sp, #spon, #collab or #partner on their own.
• A disclosure hidden in a block of hashtags or behind "more".
• Tagging the brand without saying it is paid.

The full rules are in the disclosure guide. Clips without a clear disclosure can be rejected.